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Amazon Prime Day is the closest thing we have to Christmas in July and the most wonderful time of the year (besides the actual Christmas season) kicked off at 3 PM on Monday. Deal seekers around the internet quickly flocked to the Amazon to take advantage of the sizeable discounts being offered on a vast number of products but there was only one problem: the Amazon website crashed as soon as Prime Day started.
You didn’t exactly have to be a tech insider to know that Amazon was going to be inundated with traffic when Prime Day officially began but it appears the company didn’t adequately prepare itself. Members who visited the site were greeted with an endless loop when they attempted to look at the deals being offered, and as you probably guessed already, they immediately started to flock to Twitter to put Amazon on blast.
Some customers were unable to even get the site to load at all— although they did get treated to an error message in the form of pictures of some very good dogs:
Trying to collect all the dogs on the Amazon page!! I have doubles of a sad one and a “happy” one!!! Anyone interested in trading? #PrimeDay2018 #primeday pic.twitter.com/DjJXbhld8A
— ChasingGhosts17 [+] (@ChasingGh0sts17) July 16, 2018
https://twitter.com/rago_14/status/1018940777152598018
This cute dog doesn’t make me any less annoyed that I can’t access the #AmazonPrimeDay sales @amazon pic.twitter.com/nn5Ck9TBAO
— Maggie Harris (@magglesjean) July 16, 2018
Amazon's 2018 #PrimeDay just began and the main deal is a sad dog. pic.twitter.com/L4zXwmZZpi
— Marty Swant (@martyswant) July 16, 2018
Adding insult on top of injury, not only is neither the @amazon site nor the app working, but the "sorry" screen is just pictures of dogs. Where the kittens at? #PrimeDay #PrimeDay2018 pic.twitter.com/uxEOcmr6WH
— Nicole Lyn Pesce (@PesceNic) July 16, 2018
Other users decided to rely on memes in order to vent their frustration:
We believe we know who was behind Amazon's site being down on #PrimeDay pic.twitter.com/yL0j8xiR88
— Fullyposeablepodcast (@FullyPoseable) July 16, 2018
Every major retailer CEO seeing the amazon site crash at the start of #PrimeDay pic.twitter.com/DYN2OzW0z8
— Ryan Khadije (@KhadijeRyan) July 16, 2018
Live look at the Director of IT for Amazon rn #primeday pic.twitter.com/uIzRl5Gqla
— Ashley Shapiro (@a_shap1) July 16, 2018
This just in from the @amazon prime day HQ… pic.twitter.com/JqtBPcZGaV
— ^^M00se^^ (@Th3M00se) July 16, 2018
#PrimeDay Amazons servers right now. Live webcam! pic.twitter.com/toj893ha80
— Joe (@OverTaxedPA) July 16, 2018
Amazon managed to fix the problem after about 30 minutes but it wasn’t exactly the best look for the company on its biggest day of the year. I’m not really in a place to tell them how to run their business, but as an unofficial consultant, I would like to suggest they shouldn’t do this again.