The Latest NYC Foodie Craze Is A Laughable $35 Breakfast Sandwich Because People LOVE Wasting Money

Several times a year a ‘must try’ dish pops up in New York that blows up after influencers take vivid photographs of the dish and share it on Instagram to their hundreds of thousands of followers. The first instance of this I remember was The Cronut™ from the Dominique Ansel Bakery in SoHo on Spring and Thompson.

The Cronut REALLY got under my skin over time because I lived on that block when the pastry went viral and I’d be walking my dog every morning around a line that was wrapped around the block with people waiting in line for hours before the bakery opened to get one of the Cronuts.

It was one of those ‘get off my lawn!!’ moments where suddenly I had a shit-ton of tourists and interns standing in line for something that was pretty underwhelming overall. But the hype died over overtime as other bakeries launched Cronut clones. Another one I remember was less than two blocks away at the Black Tap Craft Burgers & Beer.

When it first opened I’d be able to pop in anytime and grab a burger without waiting in line. Then the ‘influencers’ got wind of Black Tap’s over-the-top milkshakes that were overflowing with colorful toppings and soon there was a line around the block and I wasn’t able to get my burgers anymore.

The latest food craze is a $35 breakfast sandwich from Huso NYC. The iconic ‘BEC’ or ‘Bacon, Egg, and Cheese’ sandwich can be found at almost every bodega in New York and it is hard to find a bodega that makes a bad breakfast sandwich. For some reason, a restaurant thinks they can upgrade this NYC food staple by adding caviar and charging a fortune.

Here’s what VICE has written about this new sandwich:

Enter “the New B.E.C. (Beluga, Egg and Caviar),” a BEC that you’re definitely not ordering to eat as you run to the subway or to scarf down in your car while stuck in traffic.

The “New B.E.C” is the brainchild of HŪSO, the “caviar bar experience” adjoining Marky’s on Madison, the New York presence of a decades-old Florida caviar seller. Offering “the world’s first-ever ‘farm-to-spoon’ caviar concept,” the two are not for the light of funds, and neither is the New B.E.C.

According to the press release, beluga “bacon”—not actually A Thing—is made from Marky’s American beluga sturgeon, a fish that’s skinned and roasted “until it’s rendered like pork belly.” That fakin’ bacon goes between what look like blini, followed by an egg and a dose of Siberian sturgeon caviar. It’ll run you $35, and while that’s kind of a steal for a menu where the “International Caviar Flight” is $640, it’s also the same as at least a week’s worth of legit BECs. (via VICE)

 

All press is good press for these viral food crazes so I don’t feel guilty here at all in trashing a restaurant’s new dish as unnecessary and stupid because there are still thousands and thousands of people who will buy this breakfast sandwich. And at $35/sandwich, they’ll make $350,000 if they sell 250 of these for 40 days.

I wish them the best of luck. If they can find suckers to spend $35 on a breakfast sandwich that will taste like someone dumped an entire saltshaker into your mouth then they should cash in now.

For more on this, you can click here to visit VICE.