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On Wednesday morning, Budweiser announced it will hold its first BUDX event in the United States during Super Bowl weekend in Miami that will include performances from superstar artists Halsey, Black Eyed Peas, Diplo and many more.
Budweiser is set take over a South Beach hotel between Jan. 31 and Feb. 2 for an exclusive invite-only pop-up experience that will host more than 200 artists, influencers, and culture creators from over 20 countries dubbed the “Kings of Culture” for a series of curated events.
“Budweiser is on a mission to share the stories of top creators from around the world and we’ve challenged
different Kings of Global culture to step up to conquer one of the greatest sporting events on Earth, the Super
Bowl,” said Steve Arkley, Global Vice President of Marketing for Budweiser. “Through BUDX in Miami, we’re
going to deliver a unique Super Bowl experience for culture creators and celebrities alike, claiming Budweiser’s
crown as the top place to be during the Super Bowl LIV weekend.”
One of the featured BUDX events during the weekend will include Miami Heat legend Dwyane Wade hosting a Masters of the Mic karaoke competition presented by ONE37pm that will include several celebrities and athletes going against each other in all-out karaoke battle.
BUDX will also feature the Gillette Barbershop, an exclusive pop-up barbershop with a roster of celebrity barbers including Rich Mendoza, Mark Marrero and Vince Garcia. who will offer an elevated grooming experience for BUDX guests using the latest innovations in
shaving from Gillette,.
For those looking to follow along during the events, fans can follow BUDX on Instagram and via the #BUDXMiami and #BeaKing hashtags.