Nike
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“Just Do It.” Every athlete and sports fan (or every person on the planet, unless they’ve been living under a rock) has had this Nike slogan echoing in their minds for the last 35+ years. For many, it’s more than just the tagline under that famous swoop. It’s a call to greatness. A rallying cry to push oneself beyond what was previously thought possible to come out on top. For 2025, the brand has evolved “Just Do It” to a new message that asks a very important question: “Why Do It”?
SHOP NIKE’S “JUST DO IT” COLLECTION HERE
“Why Do It?” is an important question for many young athletes. Achieving your goals on the field or court can feel daunting in the face of competition, adversity, and personal setbacks that can add up in one’s head and feel like an impossible hurdle to clear. Nike wants this new campaign to serve as a bridge between the iconic slogan that honors the past, with an updated message for a new generation to keep trying and showing up.
Nike G.T. Cut 3 Basketball Shoes – $200
BUY NOW @ NIKE – $200
Naturally, the remix to the iconic slogan requires the firepower of the greatest athletes on the planet, which is why Nike launched this campaign featuring superstars like LeBron James, Caitlin Clark, Saquon Barkley, Carlos Alcaraz, and Scottie Scheffler.
“‘Just Do It’ isn’t just a slogan — it’s a spirit that lives in every heartbeat of sport. It’s the belief that, together, we can inspire, unite, and elevate ourselves beyond what we thought possible. With ‘Why Do It?,’ we’re igniting that spark for a new generation, daring them to step forward with courage, trust in their own potential, and discover the greatness that unfolds the moment they decide to begin.” – Nicole Graham, EVP & Chief Marketing Officer
If you still love the old slogan, don’t worry: you can still pick up your “Just Do It” shirt at the link below!
Nike “Just Do It” T-Shirt
BUY NOW @ NIKE – $37
G.T. Cut 3 Turbo Basketball Shoes – $210
BUY NOW @ NIKE – $210
KD18 “New Dawn” Basketball Shoes – $155
