Ninja Kitchen’s New CREAMi Swirl Turns Your Kitchen Countertop Into A Soft Serve Ice Cream Station

Ninja CREAMi® Swirl

via Ninja Kitchen


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There are two types of people in this world: those who just eat ice cream, and those who see a pint of vanilla and think, What if I took this to the next level by infusing it with crushed cereal dust, swirling in an entire slice of birthday cake, and somehow making it taste like a Saturday morning cartoon marathon?

If you’re the latter, congratulations! Your spring and summer just got a serious upgrade.

The Ninja CREAMi took over kitchen counters worldwide when it dropped in 2021 it exploded into a full-blown phenomenon that was constantly sold out. People got their hands on one and suddenly, ice cream wasn’t something you had to go out and buy at 11PM when the munchies hit. It was something you could engineer at home in your bathrobe. Your own creativity with your cravings was the limit.

Now? It’s soft serve’s turn.

The Ninja CREAMi® Swirl makes the frozen treat field even wilder for Ninja. Genius way for Ninja to double down and straight up own the category, right? Now on sale via NinjaKitchen.com for $349.99, basically a countertop soft serve machine with zero rules.  Want to turn frozen bananas into soft serve that actually tastes good? Done at the push of a button. Feel like making a peanut butter and jelly swirl that somehow captures the entire elementary school lunch experience in one bite?

Go for it.

And by the time summer hits, you’ll be seeing this thing everywhere, because Ninja knows exactly how to make kitchen gadgets explode online. The original CREAMi, the Slushi, the Thirsti, the FrostVault cooler with a drawer for cold, dry storage, the Woodfire Grill—everything they make dominates TikTok just by existing in the hands of cooking creators (…or regular people who love showing off ridiculously good food).

The Swirl is next at bat.

And if history tells us anything (especially the success of the Ninja Slushi and CREAMi), it’s going to be a problem finding one in stock, because this is going to be a grand slam for Ninja.

The Soft Serve Problem (And How This Fixes It)

Here’s the thing: good soft serve is hard to find.

Well, at least it is for me. My fiancée and I live in West Los Angeles, where every time we actually stumble across a place that has soft serve, it’s never normal soft serve. All these bougie yuppie ice cream shops specialize in matcha-infused, turmeric-dusted, activated charcoal vanilla bean nonsense, and somehow, it’s $7 a cone.

That seems outrageous to anyone who grew up in a town with a Dairy Queen and at least three other places that serve regular, good, no-frills soft serve for pocket change. My love and sense of adventure for exotic flavor combinations is balanced out by loving perfectly normal flavor combinations, like an old fashioned cone of vanilla soft serve or orange swirl.

When Ninja sent over the CREAMi® Swirl, I tried to make real soft serve. The kind you remember from childhood.

You know what? It worked. It had the perfect swirl and texture, no weird flavors unless I wanted them, and no $7-a-cone price tag.

It’s nice to have the functionality to experiment with frozen treats from the comfort of your kitchen.

Why It’s Worth It: The Ice Cream Shop Just Moved Into Your Kitchen

You know that feeling when you stand in front of the ice cream freezer at the grocery store, paralyzed by choice, only to end up grabbing the same pint you always do?

The CREAMi® Swirl eliminates that problem forever. It has 13 one-touch programs, so it’s basically a full-fledged dessert lab.

Here’s why it’s the must-have gadget of the season:

  • Scoop or Swirl? Your call. Classic ice cream? Done. Swirled soft serve that looks straight out of an old-school roadside stand? Easy.
  • Soft Serve Creamify Technology® spins at warp speed for the perfect, dreamy texture—no ice chunks, no weird aftertaste, just smooth, creamy goodness.
  • The CreamiFit™ Program makes protein-packed, lower-calorie treats without sacrificing flavor. If your post-workout shake could be ice cream instead, why wouldn’t you do that?
  • Full customization. Dairy-free? Low sugar? Extra mix-ins? You’re in charge. Load it up with Oreos, cookie dough, peanut butter, or whatever else your dessert-loving heart desires.

Just like Ninja’s OG CREAMI , you can go wild with flavor combos.

Ninja CREAMi® Swirl

Why You’ll See This Everywhere Soon

If there’s one thing Ninja does better than making ridiculously good kitchen gadgets, it’s turning them into viral fomo. You know those loud people who read you about new stuff and say “attention please!” over B-roll about products on TikTok? There are probably a million videos about this product soon, all vying for your attention. They’re loved for a reason!

They did it with the Ninja CREAMi, which took over TikTok and turned protein shakes into ice cream. Then the Ninja Slushi, which made every drink a frosty masterpiece. The Ninja Thirsti brought next-level carbonation. And the Ninja Woodfire Grill & Smoker? I use mine constantly, because nothing beats backyard brisket.

I even road-tripped 6,500 miles last year with a Ninja FrostVault cooler with a built-in drawer, and let me tell you—these guys don’t just make products, they change how you use your kitchen.

So yeah, the Ninja CREAMi® Swirl is about to be everywhere: your social feeds, your group chats, your backyard BBQs, and anywhere people want to flex their soft-serve skills.

Plus, only $349.99 and sure to be a huge hit at every gathering you’ll have between now and Labor Day. 

👉 Get the Ninja CREAMi® Swirl now via NinjaKitchen.com 

There’s no doubt in my mind it will be constantly sold out over the next couple months, so you’ll definitely have to keep an eye out.

And whatever you do, don’t forget the mix-ins.

Ninja CREAMi® Swirl

Brandon Wenerd is BroBible's publisher, helping start this site in 2009. He lives in Los Angeles and likes writing about music and culture. His podcast is called the Mostly Occasionally Show, featuring interviews with artists and athletes, along with a behind-the-scenes view of BroBible. Read more of his work at brandonwenerd.com. Email: brandon@brobible.com