On's New 'Glacier Tumeric' Cloudnova 2 Is My Next Sneaker Obsession

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OK, guys. My browser currently has one tab open, and it’s for a pair of On Cloudnova 2s in a color called “Glacier Tumeric.” It sounds less like footwear and more like an artisanal cocktail you’d pay $18 for at a mediocre speakeasy made by a bartender in a denim apron and a waxed mustache, but, not going to lie, it’s the perfect look for the fall.

I want these new On kicks badly, and right now you can scoop them up over at On.com for $170. Also, because my obsession with this Swiss brand is a full-blown love affair born from desperation.

For a few years now, this Swiss brand has become the unofficial uniform for people who want cutting-edge performance tech without looking like they’re about to run a marathon. The secret sauce is how they fuse legit running hardware into a street-ready shoe. The Cloudnova 2 is the perfect example. It has a high-tech Speedboard® and Zero-Gravity foam, but it’s wrapped in a design that looks sharp with jeans or chinos. It’s a sneaker that says “I value comfort” without looking like threw in the towel on style.

You see, a couple of years ago, my left foot decided to take the rest of my body hostage. The official diagnosis was plantar fasciitis, a painful reminder that my previous, offensively cheap shoes were a terrible decision. I walk about six miles a day, and every step started becoming a regret, especially at night when my arches would start screaming at me. I tried all the other hyped-up brands that are supposed to help with this sort of thing. Ons were the clear winner.

I snagged some On shoes at REI a couple of months ago. After a couple of weeks, the hostage crisis with my left foot was over. My foot was finally happy.

Which brings me back to the On Cloudnova 2. The innovation in this footwear is legit, with hardware like their Speedboard® and Zero-Gravity foam. As a result, you have a damn-fine looking street-ready shoe that looks sharp with jeans or chinos.

So yeah. Introducing the On Cloudnova 2s in “Glacier Tumeric.” Go snag them while the colorway lasts over on On.com.