Rob Machado Called The REEF Del Mar His ‘Daily Driver’, And This Perfect Beach Sneaker Is Only $90

REEF Del Mar sneaker

via REEF


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Alright, look. When a style icon and surfing demigod like Rob Machado posts his new favorite shoe, I pay attention. I loved his boardshorts collab with Vouri a couple of years ago. So when I saw him casually drop a post on the ‘gram a few weeks back about his new go-to kicks from REEF, I was immediately intrigued.

His caption was simple and to the point: “Meet the all-new Del Mar. An elevated, ultra-comfy sneaker that’ll become your daily driver.”

I scrolled down to the comments, and one guy cut right to the chase, asking the exact question on my mind: “Aloha homie 🤙🏽 I’m about toq scoop these up for work. Are they really comfortable? For real for real? lol.”

That was the only confirmation I needed. Turns out they’re only $90 via Reef.com. Some of the colorways are already selling out.

BUY NOW @ REEF – $90

Reef Del Mar shoe


So, Are They Legit?

The shoe in question is the new REEF Shoreline Del Mar sneaker ($90). It’s engineered by the Brazilian beachwear behemoth to handle everything from dad duties to airport layovers without you having to overthink it.

Here’s why these check all the boxes as a proper daily driver:

Swamp foot is the worst.

If you’re anything like me, you love to cruise around without socks all summer, and that’s where these really shine. The engineered knit upper is so ridiculously breathable that my feet actually stay cool when it’s 90 degrees out. It’s the perfect sneaker for jumping on your bike for a cruise down to the beach.

The comfort is actually insane.

I’m not a shoe scientist, but REEF packed this with an eTPU Insole and a “Gravity Pod” heel. All I know is it gives every step a soft, trampoline-like bounce. You’re basically walking on a cloud. It’s that legit, all-day comfort the “old head skater” in Rob’s comments was looking for.

I’m so over tying laces.

Laces are annoying, especially when you’re going from the sand to the sidewalk all day. The elastic lace system is a game-changer—I can just slip these on and off in seconds. It’s the perfect blend of lazy and efficient, which is pretty much my life motto. (They include regular laces too, if that’s your thing).

BUY NOW @ REEF – $90

The reviews so far are stellar:

It’s not just Rob hyping them. The shoe is already sitting at a 4.9-star rating, and the reviews are just as stoked as the IG comments.

“This shoe is by far the most comfortable shoe I’ve ever owned. It feels like I’m walking on a cushioned floor. Absolutely love them!” – Matthew L.

“Super Stylish, comfortable and great quality. From work casual to chillin with friends. What more could you ask for!” – Liam H.

“I wore these for the first time and they are amazing. So comfy, light and easy to put on… I’m probably going to order a second pair already.” – Daniel E.

The Shoreline Del Mar comes in four clean colorways and is the easiest style upgrade you’ll make all year.

For $90 with free shipping via REEF.com, they’re a no-brainer. Rob Machado already gave the nod. The rest is up to you.

BUY NOW @ REEF – $90

 

Brandon Wenerd is BroBible's publisher, helping start this site in 2009. He lives in Los Angeles and likes writing about music and culture. His podcast is called the Mostly Occasionally Show, featuring interviews with artists and athletes, along with a behind-the-scenes view of BroBible. Read more of his work at brandonwenerd.com. Email: brandon@brobible.com