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One clothing brand is cashing in on the Travis Kelce-Taylor Swift buzz with a genius marketing move.
On Sunday, Swift attended the Chiefs-Bears game at Arrowhead Stadium amid rumors that she’s dating tight end Travis Kelce.
After the game, Kelce, who was seen wearing a white and blue denim outfit designed by the brand ‘Kid Super’, left the stadium with Swift by his side.
Talk about being at the right place at the right time! Taylor Swift and Travis Kelce leaving Arrowhead together after the game. #Bears #ChiefsKingdom #NFL pic.twitter.com/wrMoDszOme
— Jarrett Payton (@paytonsun) September 25, 2023
Several Swifties noticed that the outfit Kelce was wearing is on Kid Super’s website called “1989 Bedroom Painting,” which is clearly a reference to Swift’s “1989” album.
Travis Kelce’s outfit is called “1989 bedroom painting”
I’m UNWELL pic.twitter.com/JGirhlJI9l
— McKenzie Nelson (@McKenzieMNelson) September 25, 2023
Apparently, the brand caught wind of Kelce wearing their clothes after the game and changed the name of the outfit from “Bedroom Painting” to “1989 Bedroom Painting” to lure Swifties to their website.
The ensemble worn by Travis Kelce after the Sunday game between the Kansas City Chiefs and the Chicago Bears, as he exited Arrowhead Stadium with his date in tow, might look and sound like Taylor Swift merch, but it actually isn’t.
The matching 1989 Bedroom Painting denim pants and denim jacket are part of KidSuper’s 2023 Fall/Winter Menswear collection designed by Colm Dillane. The pieces were actually just called “Bedroom Painting” before Kelce stepped out in them, with the website later adding 1989 to the name to grab Swift’s fan’s attention (a genius marketing move that definitely worked).
The marketing move worked, as several websites are reporting that Kelce wore Taylor Swift-inspired clothing to the game.