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LIV Golf received big news ahead of its 2023 season as it’s been announced that they’ve secured their first global sponsor.
The sponsorship comes just a month after agreeing to terms with a TV partner, signaling growth ahead of season number two. Fans, however, are split upon hearing that they’ve received more support.
In January, LIV broke the news that tournaments would be aired on the CW, announcing a three-year partnership with the network. Many were quick to criticize that decision as golf viewers remain at odds in their backing of the Saudi-funded league.
On Wednesday, it was reported that another major partner plans to join forces with LIV. Golf Digest reports that EasyPost, a logistical and commerce company based in Utah, is set to become the league’s first major sponsor.
Here’s what VP of growth Sam Hancock had to say about the opportunity.
“We are thrilled to sponsor LIV Golf in 2023. Their innovative approach to golf will bring the sport to a broader range of spectators, and that’s something we are excited to get behind. We share the same mission, to modernize and innovate in our respective fields.”
Now, EasyPost isn’t completely new to LIV. They’ve been one of golfer Patrick Reed’s partners for some time. But the sponsorship is welcomed news to a league that reported “virtually zero” revenue in its first season.
The deal sent shockwaves through the golf world, with many fans rushing to social media to post their reactions. They remain split on their view of the league.
Some see this as a fantastic move for the future.
Soon enough many will be wanting to be associated with #LIVGolf
— Mitesh Chavda (@mitu_68) February 22, 2023
A TV partner, corporate sponsors, the team structure in place, 14 events globally & most of the virtue signalling dissipating, LIV Golf is building some serious momentum. Year 2 is poised to be a huge one for the disruptor. Excited to see what the pro landscape is at years end.
— Luke Elvy (@Luke_Elvy) February 22, 2023
Others, however, are not yet sold.
— Andy Wilson (@Andy_Wilson68) February 22, 2023
2400 followers, seems on brand with LIV
— Josh (@joshiguess_) February 22, 2023
Sports reporter Darren Rovell went as far as to say it wasn’t a real sponsorship.
Not a real sponsor. Connected to UAE.
— Darren Rovell (@darrenrovell) February 22, 2023
His reason being that there are connections to the UAE. He tweeted out another message implying that the search for the first “unconnected sponsor” continues.
EasyPost has a board member Abdulla AlBanna who is a Partner at Mubadala, an Emirati state-owned holding company. The search for the first unconnected sponsor continues.
Whether you’re for or against LIV Golf, the sponsorship news is a positive sign for the league.