Bud Light
Bud Light continues to lean hard toward sports after the Dylan Mulvaney controversy.
Earlier this year, Bud Light faced massive backlash after featuring Mulvaney, a trans activist, to promote their beer on social media.
After calls to boycott the beer, Bud Light has shifted their strategy to feature prominent football stars in their commercials and even inked a multi-year deal with the UFC.
Ordering a round of Bud Light’s never looked easier to enjoy, thanks to Peyton Manning & Emmitt Smith
And now, when you post on social with #ScoreASeat & #Sweepstakes, that same Bud Light could send you to Super Bowl LVIII. Learn more here: https://t.co/U5p2ljj3Xj pic.twitter.com/a2VaNekpy8
— Bud Light (@budlight) December 1, 2023
On Friday, Bud Light featured a new commercial featuring NFL legend Peyton Manning to promote their “Easy to Drink, Easy to Enjoy” campaign ahead of the Super Bowl.
“Experiencing the playoffs or the Super Bowl is a special moment for a fan, and I’m happy that Emmitt and I get to be part of Bud Light’s mission to host their largest ever NFL postseason ticket giveaway,” said Manning via a press release.
Of course, some people are not happy with Manning promoting the beer company after the Mulvaney controversy.
Peyton Manning selling out to Bud Light was not expected.
pic.twitter.com/wD8SZ6VbgE— Sir Edgar Baldwing, Esq. (@edgarbaldwing) December 2, 2023
NO.. to Bud Light! Go woke, go broke!
Bud Light teams up with NFL legends Peyton Manning and Emmitt Smith in desperate bid to boost sales after Dylan Mulvaney marketing disaster sparked widespread boycott. 🙄⬇️🖕https://t.co/RuelqVsLar
— Judy ⛳️ (@judytgolf) December 2, 2023