
Getty Image / iStockphoto
- Bricks in basketball are bad.
- Pittsburgh seems to have forgotten that fact while deciding on its newest slogan.
- Click HERE for more college hoops coverage!
Pittsburgh basketball has not won more games than it lost since the 2015-16 season when it made the NCAA Tournament and lost in the First Round. Maybe that was factored into its recent slogan for its recent promotional hype video.
Probably not. At least, it shouldn’t have been. They blew it.
With a video posted on Tuesday that was intended to provide a positive look at the program, the tweet was captioned “brick by brick.” That expression, of course, is supposed to mean that they are rebuilding the program with patience and proper diligence. The foundation is being built with one brick at a time.
Had the school used the “brick by brick” slogan in any other sport, it would have worked. Just not for basketball.
In basketball, a brick is a bad shot. So, basically, the school was saying that the basketball program is being built one bad shot at a time.
Brick by brick.#H2P pic.twitter.com/ExaENjPQOK
— Pitt Basketball (@Pitt_MBB) May 17, 2022
Obviously, it was an unintentional blunder. Someone didn’t catch the alternative implications of the “brick by brick” slogan.
But it doesn’t matter. It was posted.
And as is with anything, the internet proceeded to have a field day. Pittsburgh basketball got flambéed online.
The jokes about Pittsburgh basketball’s “brick by brick” slogan literally write themselves.
— alexis (@anpiatkowski) May 17, 2022
committed to shooting bricks? 🧱 https://t.co/1hbjhug0Va
— Ashton Fraser (@Polo304Savage) May 18, 2022
https://twitter.com/ChaseBabington/status/1526742571267117060?s=20&t=1sxu_ZKMFzghRT__j1-ddg
https://t.co/FMJFAVJejx pic.twitter.com/IHWxynEPno
— Travis White (@T_White15) May 18, 2022
Pitt Basketball has had a losing record for six straight seasons.
Pitt basketball: 🧱 https://t.co/PTcXfh8qiW
— Joel (@WVStatsGuy) May 17, 2022
https://twitter.com/hammertime1414/status/1526654245705072645?s=20&t=1sxu_ZKMFzghRT__j1-ddg
There sure will be a lot of bricks LMAO
— Willam Black (@bstud82) May 17, 2022
And air ball by air ball.
— Justin Williams (@MountainGrown71) May 18, 2022
The pitt social media department thought they had some 🔥🔥🔥 talking about all these bricks… pic.twitter.com/oir3qI1zan
— Ben Booth (@TheBenBoothShow) May 18, 2022
You do realize that bricks are bad in basketball, right? 🤣🤣🤣
— Fitz (@fitza66) May 17, 2022
Did you let anyone else see that slogan or..?
— McKinley Sayre (@McKinleySayre) May 17, 2022
— Michael Mann (@directormikey) May 17, 2022
— Robert Sosko (@Spider76x) May 18, 2022
Brick by brick by brick by brick
— Ziad Moon (@ZMan_M00N) May 17, 2022
Brick! ESP pic.twitter.com/P5CHyMFlPH
— greathouserealtor (@dmgreat22) May 17, 2022
It was a big miss by Pittsburgh. The social media team fumbled the bag on this one. Credit to them, however, for keeping the tweet up and taking the lumps instead of deleting it and trying to pretend like it never happened.