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From a journalistic standpoint, the public has no reason to believe that ESPN reporter Rachel Nichols and NBA player Jimmy Butler are guilty of the charge of “slapping cheeks” in July 2020, a strict violation of NBA Bubble protocol and a desecration of 20 years of marriage.
But NBA Twitter sleuths never let truth get in the way of a good story, and in the wake of the recent Nichols’ circus, found it imperative to stoke the coals of the Jimmy Butler Bubble Love Affair narrative.
The Impetus:
NBA Insider Chris Haynes reported in July 2020 that a security guard received a complaint of a “large thumping” within a bubble hotel room during the quarantine period. The guard knocked on Butler’s door and he answered, drenched in sweat, claiming he was dribbling a basketball.
The Allegation:
As the world crumbles around Nichols following her now infamous “diversity” comment, urban gossip site Jordan Thrilla unleashed the rumor that those thumping sounds from a year ago were in fact the sounds of intense, rhythmic coitaling between two consenting adults.
Supporting Testimony:
The Internet then pointed to a cutesy bubble interview Rachel and Jimmy engaged in during Miami’s Finals push last summer, that would be nothing to think twice about if the framework hadn’t already been constructed.
https://twitter.com/wecomingoneday/status/1412307915659264000?s=20
Conspiracy theorists were pleased to also enter into testimony a clip of Karl Anthony-Townes shouting at his former teammate to “Call Rachel Nichols” following a double technical.
Here’s a better audio pic.twitter.com/ZdctQ90hxc
— Ber (@Bertates) July 6, 2021
The Motive
https://twitter.com/CrisShittingham/status/1412323287741337616?s=20
Meme’d Until Proven Innocent
how the security guard was after disrupting jimmy butler clapping rachel nichols: pic.twitter.com/ZWsL1eTunh
— Tręÿ🫥 (@TreyyFromGA) July 6, 2021
Bam watching Rachel Nichols leaving Jimmy Butler’s room after her 3rd Big Face Coffee 😭 pic.twitter.com/4Yehgyg0JY
— Nico (@One9Sports) July 6, 2021
https://twitter.com/SunsPlayoffSZN/status/1412304524182659076?s=20
Rachel Nichols husband waking up to see why Jimmy Butler is trending pic.twitter.com/5mkE33BzJA
— C0ASTALFAN (@C0ASTALFAN) July 6, 2021
The security guard when he seen Rachel Nichols in Jimmy Butler's hotel room pic.twitter.com/Xu72zgAkEt
— Jamius (@freelanceburner) July 6, 2021
jimmy butler bc he smashed
trending: rachel nichols: pic.twitter.com/u7yJCSTCJY— madi ²² (@madimiami) July 6, 2021
Virality Achieved

NBA Twitter belongs in a straight jacket.