The San Jose Sharks Got Roasted For Roasted For Bizarre Juneteenth Tweet They Deleted In A Hurry

• The San Jose Sharks got roasted for posting a graphic of a great white breaking through chains in a tweet commemorating Juneteenth
• The team tweeted the image in 2020 with no real issues but swiftly deleted it after posting it this year
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June is an absolutely huge month for The Brands that have a 30-day window to seize multiple opportunities to let the world know they care about vital causes with incredibly brave posts on social media accounts with a rainbow logo that will magically revert back to normal once July 1st rolls around.

I should stress that I’m not trying to be an Aubrey Huff here. There’s nothing inherently bad about faceless corporations using their massive platform to call attention to objectively important issues, but with that said, the thirst to broadcast how woke they are to the world can create some absolutely nightmarish cringe.

This is especially true after companies suddenly discovered the existence of Juneteenth last year, which gave them the chance to supplement marketing campaigns commemorating Pride with pushes related to when slavery effectively ended in the United States on June 19th, 1865.

On Wednesday, the San Jose Sharks decided to get in on the Juneteenth action when they posted a graphic of, um, a great white breaking through chains. When the team sent out the same image last year, it went largely unnoticed, but unfortunately for them, that was not the case this time around.

https://twitter.com/JJMaples55_MST/status/1405298954875457544

As The Wrap points out, the graphic was designed by a Sharks employee named Mohamed Fofana, who whipped up the graphic last year to raise funds for San Jose’s African American Community Service Agency. The team quickly realized positioning it as wallpaper for your phone wasn’t the best way to pitch it, and after deleting the tweet, they posted a mea culpa.

Say what you will about the tweet itself, but at least they resisted the urge to use the Notes app for the apology.