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- Earlier this week, The Rock unveiled the XFL’s new logo for the league’s upcoming 2023 restart season.
- On Friday, Togethxr, a company founded by founded by Sue Bird, Alex Morgan, Chloe Kim, and Simone Manuel, sent a cease-and-desist letter to the XFL for ripping off their logo.
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It appears the XFL may have to find a new logo soon.
Earlier this week, The Rock unveiled the XFL’s new logo for the league’s restart next year on Twitter.
TOMORROW we reveal the beginning of our @XFL2023’s new vision, direction & CULTURE.
The new X intersection of dreams x opportunities.
For players, fans – all of us.
I’m ready.
I know you are too.
Let’s play some football.~dj@DanyGarciaCo#RedBirdCapital#XFL2023 🏈@acdc pic.twitter.com/cmzRbF1W8T
— Dwayne Johnson (@TheRock) April 5, 2022
Megan Rapinoe noticed that the new XFL logo looked similar to her wife Sue Bird’s company Togethxr.
Welp. This is awkward. Only thing @TheRock and @XFL2023 are gonna be cookin up is a response to the Cease and Desist and an ENTIRE new brand ID. @togethxr got this on 🔒 boys. pic.twitter.com/klItJO2fJ5
— Megan Rapinoe (@mPinoe) April 8, 2022
Well doesn’t this looks familiar 🧐🥸@XFL2023 @togethxr @TheRock pic.twitter.com/MDv77qypYE
— Sue Bird (@S10Bird) April 7, 2022
Imitation is the sincerest form of flattery, I guess? 🤦♀️
Shout out to my team at @togethxr for creating a bad ass brand name, logo, and background story that resonates for so many 👀 https://t.co/QP6f0cGU3h— Alex Morgan (@alexmorgan13) April 8, 2022
Togethxr, a media, and commerce company founded by four prominent female athletes, Sue Bird, Alex Morgan, Chloe Kim, and Simone Manuel, has sent a cease-and-desist letter to The Rock and the XFL because they feel the new logo looks similar to theirs.
Too often the work & creativity of women is overlooked & undervalued.
Diversity & equality are the norm around here. We’re thrilled to see the XFL embrace inclusivity but this rebrand ain’t it. We’ve issued a legal notice & will continue to protect the important work we’re doing pic.twitter.com/QoNAfx4FbK
— TOGETHXR (@togethxr) April 8, 2022
Via Togethxr’s statement via Front Office Sports.
“Togethxr and its co-founders have worked tremendously hard to build a platform that uplifts women in sports and culture,” “We were disheartened to see the announcement of the XFL’s new branding and logo, which has striking similarities to our own.
“It’s our mission to weave representation and equality into all that we do, which is why we’ve issued a legal notice to the XFL highlighting our concerns. We will continue to protect the important work we’re doing.”