Swiss Soccer Team Goes Viral For New Jerseys Straight Out Of Guy Fieri’s Closet

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I can’t say I woke up this morning expecting to find myself trying to figure out how to get my hands on the jersey of a Swiss soccer club I’d never even heard of before today, but that’s the exact scenario I’ve found myself facing after setting my sights on a new kit that was seemingly inspired by Guy Fieri’s wardrobe.

Soccer jerseys are a central tenet of the “Blokecore” (a.k.a. Ladcore) fashion aesthetic that usually involves pairing the most prominent part of a team’s kit with faded jeans and a pair of Adidas Samba to create a look that harkens back to the days when drinking nine pints at the pub before heading out onto the streets to find a rival group of fans to fight was a beloved weekly tradition.

I can’t personally say I’ve ever been compelled to add any soccer jerseys to my collection of clothing, but that has now firmly changed courtesy of FC Basel.

If you keep tabs on European soccer, you’re probably familiar with FC Basel, a member of the Swiss Super League that has cemented itself as one of the most prominent pro teams to call Switzerland home thanks to what it’s been able to achieve since playing its inaugural season all the way back in 1893.

FC Basel has historically rocked a red and blue uniform that purportedly served as the inspiration for the branding of FC Barcelona.

The most recent iteration was a pretty straightforward block pattern, but the team just announced it has decided to switch things up ahead of the 2024-25 season by unveiling the “Flamed Flag” home kit that’s making waves due to people who can’t help but notice it looks just like something Guy Fieri would rock on an episode of Diners, Drive-Ins and Dives.

Now, I would obviously love to tell you FC Basel turned to the Mayor of Flavortown for inspiration, but the design is actually inspired by flags that were favored by Swiss mercenaries as early as the 16th century (which obviously makes a bit more sense).

However, if FC Basel is looking to channel its inner Wrexham and bring a celebrity owner into the fold, the team now has the perfect sales pitch.