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Will Levis managed to link a lifetime endorsement deal with Hellmann’s thanks to his incredibly unconventional approach to drinking coffee, and the quarterback is now the face of an equally unorthodox fragrance paying tribute to his love for mayonnaise.
Most people expected Will Levis to be selected in the first round of the 2023 NFL Draft, but he was ultimately forced to wait until the second day of the event to hear his name called before the Titans scooped him up with the 33rd overall pick.
Why did that end up being the case? Well, most experts would tell you it stemmed from teams being concerned that the skill set he showcased during his time at Kentucky wouldn’t translate to the NFL level, but I’d argue you shouldn’t minimize a couple of glaring red flags that would’ve made me think twice about drafting him if I was a front-office executive.
I’m pretty sure the first time Levis popped up on my radar was when he filmed himself eating a banana with the peel still intact in 2021, but the revulsion I felt watching that paled in comparison to what I experienced thanks to the disturbing revelation we were treated to courtesy of another clip where he squirted mayonnaise into his coffee before taking a sip.
@will_levis I have a very sophisticated pallet. @omgiaaa #fyp #TakeTheDayOffChallenge #BenefitOfBrows
Levis was able to leverage that habit after he was drafted by signing a lifetime endorsement deal with Hellmann’s, and on Tuesday, we were treated to the latest product of that partnership in the form of Will Levis No. 8, the “Parfum de Mayonnaise” that is presumably the first fragrance in existence inspired by that particular condiment.
The fragrance you’ve been craving is here. Introducing Will Levis No. 8, Parfum de Mayonnaise. Daily supply is limited.https://t.co/JKguMXqV7d pic.twitter.com/cJZVYNQlNC
— Hellmann's Mayonnaise (@Hellmanns) August 13, 2024
According to the website that gives you the chance to drop $8 on a bottle of the mayo-scented perfume, it boasts a “sensual musk base” complemented by notes of lemon, parsley, vanilla, and coffee.
The limited-time product (which sparked an entertaining response from the Twitter account for Duke’s Mayo Bowl) quickly sold out after debuting, but Hellmann’s plans to restock its supply at 10 am ET for at least a few more days until the supplies are officially exhausted.